Corporate Social Responsibility (CSR) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and national or international norms. With some models, a firm’s execution of CSR goes beyond compliance and engages in “actions that appear to further some social good, further than the interests of the firm and that which is required by law. The aim is to increase long-term profits and shareholder trust through positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions. CSR strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others. The evolution of corporate social responsibility in India refers to changes over time in India of the cultural norms of corporations’ engagement of corporate social responsibility (CSR), with CSR referring to way that businesses are managed to bring about an overall positive impact on the communities, cultures, societies and environments in which they operate.
Mr. Arun Lakhani a pioneer in the water industry has a vision for Vishvaraj Infrastructure Limited of “Making positive changes to the lives of individuals, society and environment at large, by creating a socially responsible enterprise” and this clearly reflects from its innovative project concepts being successfully implemented by the company.
Vishvaraj Infrastructure Limited has been among the early players to identify the gaps in the water supply sector as well as the changing trends despite not being a player of the same industry.
Twin approach to tackle the growing water demand has been adopted for the city of Nagpur in Maharashtra. VIL is implementing a full city continuous water supply project and sewage treatment plant with reuse for thermal power plant for the city. The city is moving towards an improved water supply system with leakage and water loss reduction up to 25% bringing more water in the system for the people. The treatment and reuse of 200 MLD (Million Litres per Day) of sewage generated by the city will bring 200 MLD of additional water for the city.
Some of the major CSR initiatives at Vishvaraj Infrastructure Limited’s are, PPP will be successful in the water/ waste water sector by on boarding the largest stake holder’s people, thereby adding the fourth P to PPP. It mitigates the risk of private operator to a great extent from the changing political scenario. VIL believes that PPP can be successful if we can integrate People in the structure with openness and responsibility. People impacted by the project are the most important stakeholders and have to be brought on-board.